Guides
What Are ChatGPT Ads?
ChatGPT Ads are advertisements that appear within conversational AI environments. They are designed to feel native to the conversation while connecting users with relevant products and services.
How ChatGPT Ads work
ChatGPT Ads appear within the conversational interface when a user is exploring topics related to the advertised product. The ad format includes a brand name, a square creative image, a short title, and concise copy — all designed to feel useful rather than interruptive.
Unlike traditional search ads that compete for clicks on a results page, conversational ads appear in a context where the user is already engaged in a dialogue. This means relevance and recognition matter more than keyword bidding.
ChatGPT Ad format
The current ChatGPT Ads format includes:
- Advertiser / brand name with logo
- Square 1:1 creative image (1200x1200 recommended)
- Title: 16-24 characters recommended, 50 maximum
- Copy: 32-48 characters recommended, 100 maximum
- Landing page URL
ChatGPT Ad title character limit · ChatGPT Ad copy character limit
Why conversational ads are different
Conversational advertising is fundamentally different from search or social ads. The user is in a dialogue, not scanning a feed. This means the ad needs to feel like it belongs — useful, relevant, and respectful of the conversation context.
The best conversational ads make the user think "this is exactly what I need" rather than "this is interrupting my conversation."