Guides

ChatGPT Ads Creative Guide

Creative for ChatGPT Ads follows specific format requirements and strategic principles. This guide covers everything from technical specs to creative strategy.

Creative format specifications

The ChatGPT Ads creative format is designed for the conversational environment. Here are the current specifications:

Image: Square 1:1, 1200x1200 pixels, PNG or JPG
Title: 16-24 characters recommended, 50 characters maximum
Copy: 32-48 characters recommended, 100 characters maximum
Logo: Brand logo displayed with advertiser name
Landing page: URL where users go when they click

Creative strategy for conversational ads

The best conversational ads do not look like traditional display ads. They feel native to the conversation. The creative should reinforce the same idea expressed in the title and copy.

Start with the customer situation. What is happening when they need your product? The image should communicate that situation or the desired outcome — not just show a product photo.

Common creative mistakes

Avoid these common mistakes:

Using landscape images instead of square 1:1
Stuffing too much text into the image
Using generic stock photos that do not relate to the customer situation
Exceeding character limits for title or copy
Creating ads that feel interruptive rather than useful