Guides
How to Create Ads for ChatGPT
Creating ads for ChatGPT requires understanding the conversational format, the character limits, and the creative requirements. Here is a practical step-by-step guide.
Step 1: Understand your customer situation
Before writing any ad copy, identify what situation makes your product relevant. What is happening in the customer life or work when they need what you offer? What problem are they trying to solve?
This is the most important step. The best conversational ads start with the customer, not the feature list.
Step 2: Prepare your creative assets
You need:
- A square 1:1 image (1200x1200 pixels, PNG or JPG)
- A title (16-24 characters recommended, 50 max)
- Ad copy (32-48 characters recommended, 100 max)
- A landing page URL
- Your brand logo
Step 3: Write the ad copy
Write a title that produces recognition. The right customer should see it and think "that is my situation." Then write copy that connects the problem to the product.
Avoid generic phrases like "Transform your business" or "Unlock your potential." Be specific to your customer situation.
Step 4: Export and upload
Once your creative is ready, export it in the required format. If you are doing bulk upload, prepare a CSV with all fields.
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