Guides
ChatGPT Ads Best Practices
These best practices are based on the principles of conversational advertising — ads that feel useful rather than interruptive.
1. Start with the customer situation
Before writing copy, identify what situation makes your product relevant. The best ads make the right customer recognize themselves.
2. Be specific, not generic
"Transform your business" is generic. "Stop manually syncing your data" is specific. Specific beats generic every time in conversational ads.
3. Respect the character limits
Title: 16-24 characters recommended. Copy: 32-48 characters recommended. Shorter is better in a conversational context.
4. Make the image reinforce the message
The image should communicate the same idea as the title and copy. Do not create beautiful but meaningless images.
5. Do not fabricate claims
Never invent testimonials, statistics, awards, or customer counts. If the website does not support a claim, do not use it.
6. Create genuinely different variations
Each ad variation should represent a different strategic idea, not a synonym rewrite. Recognition, Outcome, Problem-Solution, Proof, and Conversion are five distinct approaches.
7. Use context hints thoughtfully
Context hints should describe genuine situations and needs, not exact-match keywords.
8. Test multiple directions
Do not settle for one ad. Generate multiple strategic directions and see which resonates.
9. Make the next action natural
The CTA should feel like the obvious next step, not a hard sell.
10. Preview before you publish
Always preview your ad in a conversational format before exporting.