Guides
What Is GPT Ads?
GPT Ads are advertisements served within GPT and ChatGPT conversational environments. They are designed for a world where people interact with AI through conversation, not search.
The shift to conversational advertising
Traditional advertising interrupts content. Search advertising captures intent. Conversational advertising creates relevance within a dialogue.
GPT Ads appear in a context where the user is already engaged in a conversation with an AI. The ad needs to feel relevant to that conversation, not interruptive.
How GPT Ads work
GPT Ads are served within the ChatGPT interface. They include a square image (1200x1200), a short title (up to 50 characters), and concise copy (up to 100 characters).
The ad links to a landing page. The creative needs to connect with the user situation, not just grab attention.
Why GPT Ads are different
GPT Ads are not search ads. They do not capture existing intent — they create relevance in a new context.
GPT Ads are not display ads. They do not interrupt content — they are part of a conversation.
GPT Ads are not social ads. They do not compete for attention in a feed — they appear where the user is already engaged.
- Format: 1200x1200 square image + 50-char title + 100-char copy.
- Context: Conversational AI environment.
- Goal: Relevance to the conversation, not interruption.
- Creative: Customer-focused, not feature-focused.
How to create GPT Ads
Creating GPT Ads requires a different creative approach than traditional digital ads.
Start with the customer situation. What is happening in their life or work that makes your product relevant?
Then connect that situation to your product as the bridge. Make the next action natural.